Welcome to Kota Kinabalu Food Adventure (KKFA) Official Page!

Get ready to embark on a delicious journey through Kota Kinabalu’s vibrant food scene! KKFA is an exciting culinary campaign designed to celebrate local flavors, support F&B businesses, and bring food lovers together for an unforgettable adventure.

📅 Campaign Period: June 1 – July 31, 2025

How It Works:

1. Dine at Participating Restaurants – Visit any of the 100 participating eateries in Kota Kinabalu.

2. Make a Payment with YONO – Pay your bill using the YONO App.

3. Enter Payment Ref. – Log in to the KKFA miniApp in YONO and submit your payment reference number (from YONO) for verification.

4. Collect Digital Stamps – Each validated transaction earns you a stamp.

5. Win Prizes – Collect 7 stamps to qualify for the Grand Lucky Draw!

🍜 Why Join KKFA?

1. Discover New Eateries – Explore a curated selection of 100 restaurants, each offering unique and delicious flavors.

2. Seamless Participation – Track your progress and stamps digitally via the KKFA miniApp.

3. Exciting Rewards – Get exclusive deals and qualify for the Grand Lucky Draw.

🎯 Objectives of KKFA

✅ Support Local Businesses – Drive traffic and revenue to 100 participating F&B outlets, increasing their visibility and customer engagement.

✅ Engage Consumers – Create an interactive and rewarding experience to encourage food lovers to explore KK’s diverse culinary scene.

✅ Boost Digital Adoption – Promote YONO SuperApp for cashless transactions and rewards tracking.

✅ Increase Tourism Appeal – Establish Kota Kinabalu as a top food destination by attracting both locals and tourists.

✅ Strengthen Merchant Networks – Foster collaboration among F&B merchants through a shared promotional platform.

✅ Encourage Cashless Transactions – Enhance convenience, security, and financial inclusivity through digital payments.

✅ Enhance Brand Awareness – Amplify exposure for participating merchants, sponsors, and partners via social media, AdFast, and other marketing efforts.

✅ Drive Repeat Visits – Encourage customer loyalty by motivating users to revisit participating outlets for stamp collection and rewards.

📱 User Experience Flow

Dine & Pay with YONO – Spend a minimum of RM7 at any participating F&B outlet and pay via YONO.

Submit Payment Ref. for Validation – Enter the payment reference number in the KKFA miniApp (in YONO) to verify your transaction.

Earn Digital Stamps – Each verified transaction earns one stamp on your digital stamp card.

Collect 7 Stamps – Unlock rewards and qualify for the Grand Lucky Draw!

📅 Key Dates

May 14, 2025 – KKFA official launch at Entrepreneurs Alliance 4.0

June 1 – July 31, 2025 – KKFA campaign period

August 23, 2025 – Grand finale and Awards Ceremony

🏆 Awards & Prizes

🎉 Grand Lucky Draw – Exciting prizes for participants who collect 7 stamps.

🥇 Best F&B (Top 20) – Recognition for the 20 top-performing restaurants with the highest sales.

🎟 Exclusive Deals & Promotions – Special discounts and offers for KKFA participants.