Fikree Food Enterprise

In the dynamic landscape of Malaysia's food industry, the sector dedicated to pre-packaged or ready-to-cook (RTC) and ready-to-eat (RTE) products has witnessed remarkable growth. This trend aligns seamlessly with the lifestyle of a populace seeking convenient and swift meal solutions. Recognizing the potential within this niche, Fikree Food Enterprise emerged in 2021 with an initial investment of RM500, specializing in the production of homemade, pes-based culinary delights.

Fikree Food Enterprise has swiftly established itself as a prominent player in the realm of homemade pes-based cuisine. The company's flagship offering, FIQRASA, has garnered tremendous acclaim since its inception, particularly in the Kota Belud and Papar regions. The overwhelmingly positive response from consumers underscores the immense potential for growth in response to the burgeoning demand for these meticulously crafted culinary creations.

With a vision to expand the reach of FIQRASA, Fikree Food Enterprise is poised to elevate its presence beyond current strongholds. The company's commitment to producing high-quality, homemade pes-based dishes is reflected in its diverse product line, featuring innovative creations such as Pek Lauk Daging Masak Hitam Kenduri, Pes Demam Soto, Pes Kamheong, and Pes Rendang.

Fueled by a passion for authentic flavors and a dedication to meeting the evolving needs of consumers, Fikree Food Enterprise aims to introduce its distinctive pes masakan to a wider audience. As we embark on this journey, the company remains steadfast in its mission to not only offer a taste of tradition but also to redefine the narrative of convenience in the modern culinary landscape.